Rather than get two or three photos of a home, home builder clients get a dozen, or more! For instance, get an exterior daytime shot along with a couple dusk or dawn shots. Get the kitchen from two or three vantage points. Get photos of all the bedrooms, not just the master. These extra photos enable the home builder to have more choices when selecting photos for marketing use, and also enables marketing materials to stay “fresh” by the use of different photos, and even by rotating photos over time. My NEW way of model home photography will often deliver over 20 high quality, high resolution photos of a set of new community model homes.
When I schedule a model home job, I book the time to take the photos, process them and deliver them, all in one block. It is not unusual for a client to have finished photos on their computer just 3-10 days after placing their call to me.
I custom name all model home files, so they are useful for my customers. File names typically will include the community name, the plan number or model name, a description of what is shown (kitchen, exterior, etc.) and the date the photo was taken. This allows my customers to more quickly and easily sort through and use the many photos I provide, and they are consistent from project to project.
For every photo I deliver I typically provide different file formats, including JPG file sizes, as well as the high-res TIF files. This makes it far easier for builder’s marketing team to be able to browse the photos, to email them for an agency to preview, and for placement onto the web. If I know a firms website photo sizing, I’ll pre-size the photos to that specification, so that the photos are ready to go.
I offer very liberal licensing which, for the most part, allows you to use the photos I take in any way to promote your business.
Photographer invoices are sometimes more complex than reading a hospital bill, from a long stay! License fees, time and material fees, post-processing fees, travel fees, CD-ROM fees… the list can go on. Why? Well, if the work sounds really complicated, then the cost must be high!
How I work it: I know what it takes to photograph, process and deliver images of model homes, townhomes or condos. Therefore, I can tell you up front what it will cost. No need for you to have to figure out how I calculate my pricing because you know up front what the price will be.
Traditionally the builder marketing group has to coordinate between the photographer and the on-site construction supervisor.
I prefer to take the marketing group out of the middle, as much as possible. I like to call the on-site construction supervisor ahead of my visit and chat with them about what I will be doing. I also run through my model home checklist with them, which covers topics like flags and banners, checking the functionality of exterior lights, finding out when the landscape crew comes through, etc.
Once on-site, I meet with the supervisor and then get started. I try to resolve any issues onsite, and contact the marketing group only if required, or to let them know the on-site part of the work is completed. – more photos- click here – Contact me :anna@anna-photography.com or 512-807-9345
